Calle Primera (First Street), Ensenada

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Calle Primera (First Street), Ensenada

Calle Primera (First Street), Ensenada (must see)

Adolfo López Mateos Avenue—often called Calle Primera (or First Street)—is one of Ensenada’s most vibrant and walkable streets, popular with both tourists and locals. Stretching for about four blocks between Castle Street and Riveroll Avenue, it’s a bustling hub filled with color, flavor, and local charm. Both sides of the avenue are lined with shops selling “curios” (short for curiosidades), where visitors can browse for handmade jewelry, leather goods, Mexican crafts, and souvenirs. The area is also packed with restaurants, cafés, and bars, offering everything from fresh seafood to street-side churros dusted in cinnamon and sugar.

This avenue is not just about shopping—it’s a full sensory experience. Grab a mocha frappé from a cozy bistro café, or sit down to a plate of fish tacos made with the morning’s catch. Many hotels, both modern and historic, are nestled along the street, making it a convenient and entertaining area to stay. During Ensenada’s annual Carnaval, one of Mexico’s largest, López Mateos Avenue becomes a parade route and celebration hotspot, with music, costumes, and dancing filling the street for days.

The best way to enjoy Adolfo López Mateos Avenue is on foot. With so much to see and taste, walking lets you take in every colorful storefront, sniff out your next snack, and even strike up a chat with a local artisan.

Want to visit this sight? Check out these Self-Guided Walking Tours in Ensenada. Alternatively, you can download the mobile app "ϳԹ: Walks in 1K+ Cities" from Apple App Store or Google Play Store. The app turns your mobile device to a personal tour guide and it works offline, so no data plan is needed when traveling abroad.

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Calle Primera (First Street) on Map

Sight Name: Calle Primera (First Street)
Sight Location: Ensenada, Mexico (See walking tours in Ensenada)
Sight Type: Shopping
Guide(s) Containing This Sight:

Walking Tours in Ensenada, Mexico

Create Your Own Walk in Ensenada

Create Your Own Walk in Ensenada

Creating your own self-guided walk in Ensenada is easy and fun. Choose the city attractions that you want to see and a walk route map will be created just for you. You can even set your hotel as the start point of the walk.
Ensenada Introduction Walking Tour

Ensenada Introduction Walking Tour

Ensenada, located on the Baja California Peninsula, is a coastal city known for its stunning natural beauty, vibrant culinary scene and rich cultural heritage.
This dynamic port city offers a unique blend of Mexican charm and maritime adventures, making it a popular destination for travelers looking for both relaxation and excitement. ***PH***

Tour Duration: 2 Hour(s)
Travel Distance: 3.8 Km or 2.4 Miles