
Emerson Street, Napier
Emerson Street runs straight through the heart of Napier, linking the Art Deco elegance by the Soundshell with the more modern bustle around Clive Square. It’s a street where shopping is just the excuse—you’re really here for the look of the place. The façades, rebuilt after the 1931 earthquake, carry the clean lines and pastel tones that define the city’s style, while palms and open pavements make the walk feel like a stage set in motion.
The mix is eclectic. One shop might tempt you with New Zealand-made leather or hand-carved jade, the next with high-street fashion or shelves of new books. You could pick up jewellery from a local artisan, a jar of small-batch honey, or that last-minute hoodie you forgot to pack. It’s part marketplace, part open-air gallery, each window offering something different to catch your eye.
Then there’s the food—because no one browses on an empty stomach. Cafés hum with the scent of fresh coffee, bakeries display trays of pastries you tell yourself you’ll share, and ice cream counters keep children and grown-ups equally distracted. In the warmer months, tables spill outside, and a glass of Hawke’s Bay wine under the sun can turn “a quick look in the shops” into an entire afternoon.
The mix is eclectic. One shop might tempt you with New Zealand-made leather or hand-carved jade, the next with high-street fashion or shelves of new books. You could pick up jewellery from a local artisan, a jar of small-batch honey, or that last-minute hoodie you forgot to pack. It’s part marketplace, part open-air gallery, each window offering something different to catch your eye.
Then there’s the food—because no one browses on an empty stomach. Cafés hum with the scent of fresh coffee, bakeries display trays of pastries you tell yourself you’ll share, and ice cream counters keep children and grown-ups equally distracted. In the warmer months, tables spill outside, and a glass of Hawke’s Bay wine under the sun can turn “a quick look in the shops” into an entire afternoon.
Want to visit this sight? Check out these Self-Guided Walking Tours in Napier. Alternatively, you can download the mobile app "ϳԹ: Walks in 1K+ Cities" from Apple App Store or Google Play Store. The app turns your mobile device to a personal tour guide and it works offline, so no data plan is needed when traveling abroad.
Emerson Street on Map
Sight Name: Emerson Street
Sight Location: Napier, New Zealand (See walking tours in Napier)
Sight Type: Shopping
Guide(s) Containing This Sight:
Sight Location: Napier, New Zealand (See walking tours in Napier)
Sight Type: Shopping
Guide(s) Containing This Sight:
Walking Tours in Napier, New Zealand
Create Your Own Walk in Napier
Creating your own self-guided walk in Napier is easy and fun. Choose the city attractions that you want to see and a walk route map will be created just for you. You can even set your hotel as the start point of the walk.
Napier Introduction Walking Tour
Napier sits on the eastern edge of New Zealand’s North Island, where the Pacific rolls in and the streets look like they gracefully ride the waves. Long before colonial maps, this was Ahuriri to the Māori, the island’s first inhabitants. In the 1800s it took the name Napier, after British soldier Sir Charles Napier, and grew into a thriving port and farming hub. Victorian and Edwardian... view more
Tour Duration: 2 Hour(s)
Travel Distance: 3.0 Km or 1.9 Miles
Tour Duration: 2 Hour(s)
Travel Distance: 3.0 Km or 1.9 Miles
Napier Art Deco Architecture Walk
Napier’s Art Deco architecture is the city’s most defining feature, drawing visitors from around the world to admire its vibrant facades and geometric elegance. After the devastating 1931 earthquake flattened much of the city, Napier was rapidly rebuilt in the architectural style of the day—Art Deco. The result is a remarkably cohesive urban landscape filled with zigzags, sunbursts,... view more
Tour Duration: 2 Hour(s)
Travel Distance: 1.1 Km or 0.7 Miles
Tour Duration: 2 Hour(s)
Travel Distance: 1.1 Km or 0.7 Miles