
Seven Dials, London
Situated between Covent Garden and Soho, you'll find Seven Dials, a quaint cobblestone area that beckons fashion enthusiasts with its vintage clothing and accessory boutiques, streetwear specialists, and cosmetics shops. It's a fantastic destination for shopping without the hefty London price tags, and it also offers a glimpse into the history of the UK's capital city.
Comprising seven interconnected streets and courtyards, this area was once part of the Saint Giles Rookery, a destitute neighborhood frequented by the impoverished, prostitutes, and petty thieves. Thanks to its seven escape routes, pickpockets frequently eluded capture. However, in 1690, Thomas Neale envisioned a transformation of this locale into an upper-middle-class district. His original plan centered on a square where six streets converged, featuring a pillar adorned with six sundials. Just before the project's completion, a seventh street was added, and while the name Seven Dials persisted, a seventh sundial was never affixed to the pillar. Nevertheless, the central spike was often interpreted as such.
In 1773, the Town Council removed the column, ostensibly for repairs but primarily to disperse the "undesirable elements" congregating at the central square. This move didn't significantly reduce crime, but it became a topic of local discussion. Over time, the "undesirable elements" lost interest and relocated to more lucrative areas, leading this spot to evolve into a favored gathering place for students.
Pubs and shops were either refurbished or newly opened around the pillar, which was replaced by a replica of the original in 1988. Today, Seven Dials draws millions of tourists annually who come to meander through its charming cobbled streets and discover hidden courtyards brimming with unique shops, boutiques, high-end cosmetics stores, bars, and restaurants.
Comprising seven interconnected streets and courtyards, this area was once part of the Saint Giles Rookery, a destitute neighborhood frequented by the impoverished, prostitutes, and petty thieves. Thanks to its seven escape routes, pickpockets frequently eluded capture. However, in 1690, Thomas Neale envisioned a transformation of this locale into an upper-middle-class district. His original plan centered on a square where six streets converged, featuring a pillar adorned with six sundials. Just before the project's completion, a seventh street was added, and while the name Seven Dials persisted, a seventh sundial was never affixed to the pillar. Nevertheless, the central spike was often interpreted as such.
In 1773, the Town Council removed the column, ostensibly for repairs but primarily to disperse the "undesirable elements" congregating at the central square. This move didn't significantly reduce crime, but it became a topic of local discussion. Over time, the "undesirable elements" lost interest and relocated to more lucrative areas, leading this spot to evolve into a favored gathering place for students.
Pubs and shops were either refurbished or newly opened around the pillar, which was replaced by a replica of the original in 1988. Today, Seven Dials draws millions of tourists annually who come to meander through its charming cobbled streets and discover hidden courtyards brimming with unique shops, boutiques, high-end cosmetics stores, bars, and restaurants.
Want to visit this sight? Check out these Self-Guided Walking Tours in London. Alternatively, you can download the mobile app "ºÚÁϳԹÏÍø: Walks in 1K+ Cities" from Apple App Store or Google Play Store. The app turns your mobile device to a personal tour guide and it works offline, so no data plan is needed when traveling abroad.
Seven Dials on Map
Sight Name: Seven Dials
Sight Location: London, England (See walking tours in London)
Sight Type: Attraction/Landmark
Guide(s) Containing This Sight:
Sight Location: London, England (See walking tours in London)
Sight Type: Attraction/Landmark
Guide(s) Containing This Sight:
Walking Tours in London, England
Create Your Own Walk in London
Creating your own self-guided walk in London is easy and fun. Choose the city attractions that you want to see and a walk route map will be created just for you. You can even set your hotel as the start point of the walk.
Beatles London Walking Tour
The Beatles, often hailed as one of the most influential bands in music history, began their journey in Liverpool in 1960, but it was in London that they truly became global icons. While Liverpool gave them their start, the British capital became their professional playground during the peak of Beatlemania. From recording sessions and business deals to public performances and personal milestones,... view more
Tour Duration: 3 Hour(s)
Travel Distance: 4.8 Km or 3 Miles
Tour Duration: 3 Hour(s)
Travel Distance: 4.8 Km or 3 Miles
South Bank Walking Tour
London’s South Bank, stretching along the southern side of the River Thames, roughly between Westminster Bridge and Tower Bridge, is one of the most interesting and liveliest parts of the British capital. Here, London’s old soul and modern edge shake hands... and then probably go grab a pint together. Famous for its arts, culture, food, and scenic riverside walks, the area has a long and... view more
Tour Duration: 3 Hour(s)
Travel Distance: 4.8 Km or 3 Miles
Tour Duration: 3 Hour(s)
Travel Distance: 4.8 Km or 3 Miles
Kensington/Knightsbridge Walking Tour
Situated just below Hyde Park, Knightsbridge and South Kensington are two adjacent neighborhoods with grand Victorian homes and leafy garden squares. Home to London’s most expensive homes, Knightsbridge has some of the highest density of millionaires in the world. This is clearly reflected in the selection of stores & restaurants in the area, including the famous Harvey Nichols and Harrods... view more
Tour Duration: 2 Hour(s)
Travel Distance: 4.5 Km or 2.8 Miles
Tour Duration: 2 Hour(s)
Travel Distance: 4.5 Km or 2.8 Miles
Harry Potter Walking Tour II
The Harry Potter movies and London go together like Butterbeer and a cold winter night at Hogsmeade. While much of the magical world was brought to life with computer-generated images and studio sets, quite a few iconic scenes were filmed right in the heart of the British capital, transforming ordinary city spots into wizarding landmarks. Here's a look at six more London locations where the... view more
Tour Duration: 2 Hour(s)
Travel Distance: 4.1 Km or 2.5 Miles
Tour Duration: 2 Hour(s)
Travel Distance: 4.1 Km or 2.5 Miles
Jack the Ripper Walking Tour
Jack the Ripper, an unidentified serial killer who terrorized the British capital in 1888, became notorious for the series of brutal and gruesome murders that he carried out in the East End of London. The primary setting for the Jack the Ripper attacks was Whitechapel, at the time a poverty-stricken and crime-ridden district, known for its dark alleys and narrow streets.
The name "Jack the... view more
Tour Duration: 2 Hour(s)
Travel Distance: 4.0 Km or 2.5 Miles
The name "Jack the... view more
Tour Duration: 2 Hour(s)
Travel Distance: 4.0 Km or 2.5 Miles
Sherlock Holmes Tour in London
Among a myriad of other, real-life celebrities who have ever called London their home, perhaps the most famous is the fictional consulting detective, Sherlock Holmes, created by Conan Doyle. Indeed, the ingenious sleuth has left an indelible mark on the literary and cultural landscape of London ever since the appearance of the first stories about him in the late 1880s. Years on, there are several... view more
Tour Duration: 1 Hour(s)
Travel Distance: 2.3 Km or 1.4 Miles
Tour Duration: 1 Hour(s)
Travel Distance: 2.3 Km or 1.4 Miles
Useful Travel Guides for Planning Your Trip
London Souvenirs: 18 Distinctively British Products for Travelers
Most visitors to London consider shopping as part of their must-do London experience. From street markets to Victorian arcades to snobbish Sloane Square to busy Oxford Street, there are a host of shops selling items which typically represent this vibrant city. Whether you are shopping for souvenirs...