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The Netherlands' magnificent national museum is the most frequently visited museum in Amsterdam, boasting an astounding collection of nearly one million Dutch works of art, though only a fraction of this vast treasure is on public display. Its origins trace back to 1808 when King Louis Napoleon established it within the Royal Palace on the Dam, later relocating to its current site near the Vondelpark in 1885.

Architect Pierre Cuypers contributed to the museum's distinctive blend of Gothic and Renaissance architecture, resulting in a structure that not only exudes architectural grandeur but also offers an extensive interior space. This expansion was undertaken with the sole purpose of accommodating the entire collection transported from The Hague.

In recent years, the Rijksmuseum has undergone extensive renovations, featuring a remarkable new entrance area. However, the heightened structure has altered the original floor plan, making navigation between sections somewhat challenging. The ground floor, designated as Floor 0, houses a diverse range of exhibits, including early Flemish paintings (1100–1600) on one side and collections encompassing items like delftware, armaments, and ship models on the other. Floor 1 showcases Dutch art from the 18th and 19th centuries, with notable works by artists such as Van Gogh and representatives of the Hague School of landscape artists. Moving upward, Floor 3 provides an overview of 20th-century art and applied art, featuring Dutch luminaries like Karel Appel and Gerrit Rietveld. In the midst of these levels, Floor 2 houses the heart of the collection: the Golden Age paintings, which understandably draw the most attention from visitors, with key works prominently displayed in the expansive Gallery of Honour. Temporary exhibitions are hosted in a separate wing.

When visiting, be sure to pick up a complimentary map at the reception desk. Keep in mind that the Rijksmuseum is exceptionally popular, so it's advisable to arrive early in the day, especially during major temporary exhibitions. Additionally, you can significantly reduce wait times by possessing an I amsterdam card, a Museumkaart, or by booking your visit online.

Why You Should Pay a Visit:
It's the place where the art you've encountered in your art classes and books comes to life.

Tip:
Browse until you've had your fill, then take a break from the art and artifacts at the excellent atrium café before exploring another section.

If you hold a special fondness for jewelry, then a visit to the Diamond Museum is an absolute must.

This bi-level museum offers an intricate exploration of the history and, interestingly, the geographical aspects related to the journey of crafting the impeccably cut diamond. Amsterdam has a rich legacy of being a prominent hub for some of the world's most exquisite and reliable diamonds. Renowned for its unique cuts, exceptional quality, and flawless polish, the city has been at the forefront of the diamond market and trade since the 17th century. Although much of the diamond cutting and polishing has relocated in recent years, it still holds its esteemed position as one of the few trusted sources for the world's most treasured diamonds.

Upon entering the museum, you'll be welcomed by a concise documentary that swiftly immerses you in the fascinating process of diamond acquisition and the intricate craftsmanship involved in each exquisite piece. You'll gain insight into distinguishing genuine diamonds from imitations, be captivated by the dazzling displays of regal jewelry, and have the opportunity to observe skilled artisans in action, meticulously crafting some of the most precious gemstones on our planet.

Tip:
Be sure not to overlook the Royal Coster Diamonds, conveniently located next door. It stands as one of the few diamond workshops that offer complimentary guided tours. These concise 30-minute tours provide you with a unique chance to witness the skilled craftsmanship of stone graders, cutters, and polishers as they diligently ply their trade.

Throughout his decade-long artistic career, Vincent van Gogh, the Dutch post-Impressionist painter, produced an impressive body of work comprising over 2,000 creations, encompassing 900 paintings and 1,100 drawings and sketches. Presently, the Van Gogh Museum ranks among the top tourist attractions in Amsterdam, and the museum's own shop is a notable draw in its own right.

For those in search of exclusive gifts, whether it be jewelry, mementos, posters, or books, inspired by the life and artistic legacy of one of the world's most renowned artists, this shop offers a treasure trove. Its primary mission is to render the painter's legacy accessible to as many individuals as possible, aiming to enrich and inspire them. Every item available for purchase here weaves the narrative of Van Gogh's life and work; from books and reproductions to puzzles and silk scarves, all have been thoughtfully designed with Van Gogh's profound influence in mind.

Situated in the entrance hall, access to the shop is only possible through the museum itself. It operates daily during regular business hours, with the proceeds from sales contributing to the museum's continued growth and the expansion of its collection.

Additionally, on the third floor, a dedicated bookshop awaits, offering a diverse selection of around 1,500 titles focusing on Vincent van Gogh, alongside educational materials about his contemporaries. It also features a unique children's book corner, adding another layer of appeal for visitors.

Vincent van Gogh (1853–90) undeniably ranks as one of the most renowned, widely reproduced, and frequently discussed modern artists. Consequently, it comes as no surprise that this museum, housing an exceptional collection of his works, stands as one of Amsterdam's premier attractions.

The institution is situated within two contemporary structures positioned on the northern periphery of Museum Square, also known as "Museumplein". The core collection of van Gogh's masterpieces is housed in an angular building designed by the eminent figure of the De Stijl movement, Gerrit Rietveld (1888–1964). This section, spanning four modestly sized floors, serves as an introductory journey into the life and artistry of the painter, primarily featuring paintings that were primarily inherited from Vincent's brother and art dealer, Theo. Complementing these works, you'll often find small supporting exhibitions that contextualize van Gogh's artistic contributions alongside those of his friends and contemporaries. The museum boasts a notable collection of paintings by luminaries such as Toulouse-Lautrec, Cézanne, Gauguin, Pissarro, and Monet.

Towards the rear of Rietveld's architectural masterpiece, a ground-floor escalator connects to the ultramodern 1998 extension. Although somewhat aesthetically controversial, this structure serves as a venue for temporary exhibitions, which typically delve into various facets of van Gogh's art and draw extensively from the permanent collection. Consequently, the paintings on display within the older building undergo regular rotation. The two edifices are seamlessly linked by a striking glass entrance hall, an addition implemented in 2015.

As one might expect, the museum tends to attract substantial crowds, often leading to lengthy queues. To circumvent the congestion, it is advisable to arrive early or consider booking tickets online in advance.

Why You Should Visit:
The main museum for all things Van Gogh, and absolutely the most popular museum in Amsterdam.

Tip:
Proceed directly to the third floor and navigate your visit in a descending manner. This strategic approach will afford you the opportunity to experience a quieter viewing experience on two to three floors.
When purchasing your ticket, make sure to include the audioguide. With this addition, allocating approximately 1.5 to 2 hours should enable you to thoroughly explore all the artworks, rather than limiting your focus solely to the highlights.

The Stedelijk Museum offers a window into the realms of modern art, particularly CoBrA (Copenhagen, Brussels, Amsterdam) and De Stijl (a 20th-century Dutch art movement rooted in abstraction and primary colors). Nestled within an expansive 19th-century edifice featuring a contemporary white roof, it stands adjacent to the Van Gogh Museum. Inside, the stark white interior directs your focus to the remarkable collection, encompassing renowned artists such as Van Gogh, Andy Warhol, Roy Lichtenstein, Jackson Pollock, Willem de Kooning, Karel Appel, and Picasso.

The museum's permanent collection, referred to as the Stedelijk Base, commences on the lower levels, offering insights into pivotal movements that have shaped contemporary art, from De Stijl to CoBrA to Bauhaus. This diverse assortment includes furniture, posters, videos, typography, and various artifacts. Prominent pieces include Piet Mondrian's iconic "Composition No. IV with Red, Blue and Yellow" and Lichtenstein's "As I Opened Fire." Upstairs, you'll encounter the contemporary collections, while the lower floor showcases temporary exhibitions, often featuring prominent figures in the art world, from Matisse to Keith Haring and Surinamese artists.

Why You Should Visit:
Spacious gallery chambers and a world-renowned modern art collection that invites you to reconsider history and contemplate the essence of art.

Tip:
Be sure to explore 'The Base' on the lower level, which constitutes the museum's core and features artworks from the permanent collection. Complimentary audio tours for 'The Base' are available in six languages.

P.C. Hooftstraat, situated in Amsterdam's Museum Quarter and just a short stroll from major attractions like the Rijksmuseum and the Van Gogh Museum, has borne the name of Pieter Corneliszoon Hooft (1581–1647), a notable Dutch historian, poet, and playwright, since 1876.

Over the past decade, it has transformed into one of the Netherlands' most exclusive and costly avenues. Numerous Dutch and international luxury brands have established their presence here, effectively turning it into a miniature version of Amsterdam's Fifth Avenue. The district boasts prestigious names like Chanel, Gucci, Hugo Boss, Louis Vuitton, Prada, Ralph Lauren, Tommy Hilfiger, and Valentino, as well as renowned jewelers like Chopard, Cartier, and Tiffany & Co. Additionally, it hosts a variety of lifestyle stores and other boutiques featuring high-end labels, catering to both serious shoppers and casual onlookers.

Strolling along this street offers a delightful departure from the typical Amsterdam scene of canals, instead showcasing charming boutiques and elegantly designed or newly constructed houses, alongside a plethora of restaurants and outdoor cafes. It's also an ideal spot for people-watching, with a vibrant atmosphere created by the regular presence of young people. Alternatively, you can escape the hustle and bustle of the inner city by heading to the nearby expansive Vondelpark, a lush green oasis perfect for moments of relaxation.